An Australian regulatory technology platform — built for the AML/CTF Tranche 2 reforms — needed to go to market with no GTM infrastructure in place. We delivered the full go-to-market strategy and the HubSpot implementation behind it, launch-ready inside six weeks.
Section go-to-market strategy covering positioning, segments, funnel and reporting.
From zero GTM infrastructure to launch-ready, ahead of the Tranche 2 reforms.
A complete GTM and CRM foundation built where none existed.
The product was ready; the company wasn't yet positioned to sell it. Building GTM and CRM together — strategy and the system to execute it — meant they could capture Tranche 2 demand the moment it arrived, instead of scrambling once competitors moved.
NDA note. The platform name is withheld. The scope and the metrics shown here reflect the real engagement with identifying details removed.
We didn't just hand over a deck — we built the strategy and the system that runs it, so they could go to market the day they were ready.Assembly Growth delivery summary · identifying details removed
Positioning, target segments, messaging, channel approach, funnel design and the reporting that would prove it was working.
A HubSpot pipeline built for multi-stakeholder, regulated buying cycles — not a generic sales template.
Marketing automation to capture and nurture demand across the segments the strategy identified.
Reporting infrastructure — pipeline, conversion and channel attribution — so the team could see what was working from day one.
Taking a regulated product to market is its own discipline — compliance, complex sales and timing all at once. This is the work behind our insurtech and regulated-SaaS go-to-market engagements.
Talk to us about go-to-market and the CRM foundation to execute it — before the demand curve, not after.