Fractional RevOps + Applied AI · Sydney

Revenue infrastructure,
engineered.

We build durable RevOps systems for Australian SMBs — HubSpot architecture, n8n workflows, and applied AI that compounds. Not bots glued to processes. Infrastructure that survives the founder leaving the room.

Book the readiness call Take the Scorecard
Trusted by Australian operators
01 The problem Australian SMB · 2026

Does this sound familiar?

01 / Leads

Leads are falling through the cracks

New enquiries sit in an inbox for hours or days. By the time someone responds, the prospect has moved on.

02 / Revenue

You're losing money you don't know about

Trail commissions, policy renewals, and client re-engagement revenue — leaking because nobody is tracking it.

03 / Admin

Everything is manual

Data entry, follow-ups, reporting, compliance documentation — your team spends more time on admin than on clients.

04 / Tools

Your CRM is expensive shelf-ware

You're paying for HubSpot (or another CRM) but only using 20% of its capability. Nobody was trained and nobody maintains it.

02 The solution Outsourced Head of RevOps

We make your revenue operations intelligent.

Assembly Growth AI operates as your outsourced Head of Revenue Operations. We combine deep financial services expertise with modern CRM architecture, integration middleware and AI automation to build systems that save time, recover revenue, and scale without adding headcount.

Fractional RevOps

Strategy, owned.

Your CRM strategy, pipeline architecture, data quality, reporting and team enablement — managed by someone who understands your industry. Not a generalist agency learning on your dime.

Intelligent Automation

Data that flows.

We connect your CRM to your accounting software, job management platform, compliance tools and carrier portals using n8n middleware — then add AI so the data flows without manual entry.

AI Implementation

Practical AI with ROI.

Document classification, lead scoring, automated client communications, commission reconciliation, policy comparison. Practical AI that solves specific problems with measurable ROI.

03 Industries we serve Regulated & complex sectors

Specialists, not generalists.

We specialise in industries where complexity creates operational challenges that generalist agencies can't solve.

04 What we build Productised plays

Systems, not consulting hours.

Every engagement starts as a fixed-scope play with a deliverable and a price. No discovery decks. No retainers dressed up as projects. If a play doesn't fit your problem, we'll say so — and tell you who does.

PLAY 01
Diagnostic
pays for itself

AI Readiness Audit

A written review of your full stack — CRM, automation, data, lead gen, reporting — with outcomes proven across real estate & brokers, financial services & accountants, regulated sectors, tradies and health & wellness. We tell you where AI earns its place, and where it's a distraction.

Includes: systems map + AI opportunity matrix
Written pack delivered in 2-5 days.
AI Stack Audit
Detail
PLAY 02
Diagnostic
pays for itself

HubSpot Portal Health Check

A 47-point written audit of your portal, ranked fix list and Loom walkthrough. The first thing we do on every HubSpot engagement — now sold standalone.

Includes: RAG scorecard + cleanup register
Written pack delivered in 2-4 days.
HubSpot Audit
Detail
PLAY 03

AML/CTF Tranche 2 Readiness Pack

Policy templates, KYC workflows, AUSTRAC-aligned audit trails and a HubSpot deployment. Built for real estate, accountants and conveyancers facing 1 July 2026.

AUSTRAC HubSpot n8n
Detail
PLAY 04
Fixed-scope
sprint

Revenue Forecast Rebuild

A focused rebuild for teams whose pipeline, stage logic and invoicing no longer reconcile. We fix the parts that make the forecast feel political instead of operational.

Forecasting Reporting HubSpot
Detail
PLAY 05
Fixed-scope
build

Lead-to-Cash Architecture

End-to-end design of the path from form fill to invoice paid. Pipelines, lifecycle, handoffs, source attribution. The play we run on most fresh HubSpot rebuilds.

HubSpot Architecture
Detail
PLAY 06

n8n Workflow Library

A library of six to ten production-grade n8n workflows tailored to your stack — quoting, onboarding, billing reconciliation, AML KYC. Source-controlled. Documented. Yours.

n8n Automation
Detail
05 How we work Method · v3.2

Engineered, not glued.

Every engagement runs through the same four-stage method. It is deliberately boring. Nothing ships without a diagnosis. Nothing is built we can't hand back to you. Nothing is automated we can't switch off without breaking revenue.

01 — Diagnose
2–5 business days

Audit before architect.

We open the portal, pull the reports, and read the contracts. You get a written diagnosis with a leak-ranked fix list — usable whether or not you go further.

OutHealth Check · Loom walkthrough
02 — Architect
1–2 weeks

Model the system on paper first.

Lifecycle, pipelines, objects, handoffs, integrations — drawn out before a single property is created. Reviewed with you. Signed off in writing.

OutSystem design doc · ERD
03 — Build
2–6 weeks

Source-controlled. Documented as we go.

HubSpot configured, n8n workflows shipped, reports built. Everything versioned. No hidden Zaps. No undocumented "custom code by Tim from 2024".

OutProduction system · runbooks
04 — Operate
Ongoing · optional

Hand it back, or run it for you.

We train your team and write the SOPs. From there you operate it yourself, or we run it on a fixed monthly fee. Either way, nothing breaks if we leave the room.

OutSOPs · monitoring · handover
The rule

"If a system can't survive its operator going on leave, it isn't a system. It's a person doing a job in a costume made of software."

06 Results we've delivered 2024 – 2026

Results we've delivered.

Industrial EquipmentNSW
National RetailNational
Equipment LeasingVIC
B2B SafetyWA
Residential TradesQLD
Legal-techNSW
M&A AdvisoryVIC
AccountingNSW
Sydney Mortgage BrokerageMortgage broking

Trail recovered. Leads answered in seconds.

Full CRM implementation with trail commission tracking, settlement automation and executive dashboards.

$37k
missing trail
commission found
15+ hrs
manual work
eliminated / wk
<60 sec
lead response
(from 24+ hrs)
Read the case study
Alternative Investment PlatformInvestment

Custom architecture for complex portfolios.

Custom CRM architecture managing multi-million dollar barrel portfolios with investor lifecycle tracking.

4
custom objects
built in HubSpot
Auto
certificate & statement
generation
Read the case study
AML/CTF Compliance SaaSGTM + CRM

Zero to launch-ready in six weeks.

Complete GTM strategy and HubSpot implementation for a regulatory compliance platform ahead of Tranche 2 reforms.

7
section go-to-market
strategy delivered
6 wk
zero GTM to
launch-ready
Read the case study
07 Diagnostics & downloads Free · HubSpot-ready

Three diagnostics. Yours before we ever speak.

Each download is the actual tool we use on Day 1 of an engagement. Use them yourself; bring us in if the result is uglier than you expected.

PDF · 18 pages ~ 9 minutes

The SMB Revenue Infrastructure Scorecard

Score yourself out of 80 across pipeline, data, automation and reporting. Honest answers only.

  • 20-question diagnostic, weighted by revenue impact
  • Score band + 90-day priority list
  • Scored on the same model across pipeline, data, automation and reporting
Take the Scorecard
Checklist · 6 pages ~ 4 minutes

AML/CTF Tranche 2 Readiness Checklist

Twenty-eight things your business must have on file before AUSTRAC's 1 July 2026 deadline. Built for real estate, accountants and conveyancers.

  • KYC, beneficial-ownership and risk-assessment checks
  • AUSTRAC-aligned templates based on current reform guidance
  • What to keep in your CRM vs. your document store
Get the Checklist
Playbook · 22 pages ~ 12 minutes

The CRM Portal Cleanup Playbook

Forty-seven things to delete, archive or rebuild in a typical 2–4 year old CRM portal. The same audit logic our Health Check runs.

  • Property & pipeline diagnostics with SQL-style filters
  • Lifecycle stage map you can paste into your portal
  • Decommission script for stale workflows & Zaps
Get the Playbook
08 Who's behind it Founder · Sydney
Jay Rowland
Founder · Assembly Growth AI Booking June

Jay Rowland

RevOps engineer · ex-fintech product & strategy · HubSpot architect

I spent fifteen years inside the systems most SMBs are paying to use. Now I build the same infrastructure — for people who can't justify a team.

I'm Jay. Before Assembly, I spent 15+ years in product, strategy and consulting across financial services and SaaS — leading strategic implementation for financial-services partners. I build the same calibre of revenue infrastructure for businesses that can't justify a 12-person RevOps team, but have outgrown duct-taped Zapier and a half-configured CRM.

Assembly is the engineering shop I wished I could hand a brief to, back when I was implementing these systems for clients. Productised plays. Written diagnoses. Source-controlled builds. No retainers dressed up as projects. And — yes — applied AI, but only where it earns its place in the system.

2009 — 2024
Product, Strategy & Consulting · Financial Services & SaaS

15+ years across product management, business strategy and CRM/RevOps — strategic implementation for financial-services partners. The depth most SMBs never see.

2024 — present
HubSpot architecture & portal delivery

Auditing, rebuilding and shipping production HubSpot portals with the operator detail most SMBs never see.

2025 — present
n8n & applied-AI specialist

Production-grade automation. Source-controlled workflows. No demoware. No "we leverage AI" filler.

Ongoing
AUSTRAC Tranche 2 readiness

Policy, KYC and audit-trail packs for the verticals catching the 1 July 2026 deadline.

Book a readiness call Email Jay directly

Start with a clear picture of what's broken.

Our AI Readiness & Revenue Audit gives you a scored assessment across 8 dimensions, a revenue leakage scan, an automation opportunity map and a prioritised 90-day roadmap. Most clients recover the cost within the first month.

Watch the walkthrough See all services

Or email us at hello@assemblygrowth.com

Taking bookings 90 min

AI Readiness & Revenue Audit

90-minute deep dive + written report · same-week delivery

Book your audit